Not including SEO while designing your website: As mentioned earlier in the chapter, SEO and user experience (UX) go hand in hand. Implementing SEO in a project after the website has been designed may lead to discouraging results. While building the website, you need to consider factors important for SEO and UX design. For example, on an e-commerce website, it is imperative that the checkout facility is clearly visible, because some users just select an item and then want to check out. If the user cannot locate the checkout facility easily, it results in inefficient navigation, leading to a poor UX. Users will not visit a website again if they have difficulty navigating it. • Heavy-duty sites: Cramming your website with as many features as possible or too much content can affect the UX significantly. Heavy-duty sites lead to excessive page-load times, and studies have suggested that users abandon searches if page-load times are not optimal. Less is more. Proper utiliza...
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